INITIATIVES BY THE DEPARTMENT
The Department has started and launched various initiatives to promote, safeguard and elevate weaving with Eri Silk to encourage our unique traditions to the rest of the world while providing a source of livelihood to the State’s weavers
Launch of the brand Ryndia
The Eri Silk brand from Meghalaya ‘Ryndia’ was simultaneously launched on the 21st of December 2020 with the tagline ‘From Thread to Trend’ to promote local weavers and provide a platform to showcase their products. Ryndia label promotes clothing and accessories crafted from Eri silk rooted in traditional teachings.
